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Simple investor overview

Help small healthcare facilities make better decisions from their own data

DE-TRANSFORMER Health Intelligence gives clinics the benefits of a data analyst without the cost of hiring one. This page explains the business, the funding request and the opportunity in plain language.

Who it helps

Small hospitals, clinics and diagnostic centres that have records but no data analyst.

What it does

Turns one spreadsheet into clean data, a dashboard, practical insights and a professional PDF report.

How it earns

Monthly subscriptions, one-off prepared reports and custom work for larger organisations.

The request

₦300,000

A focused amount to launch properly and prove demand.

What this funding will achieve

  • Keep the platform reliable for its first six months.
  • Add professional branding, a domain and payment setup.
  • Reach the first paying facilities and test what converts.

1. Where the money goes

Every naira has a clear purpose

The budget prioritises keeping the product online, reaching customers and making it ready to accept payments.

Platform & hosting (6 months)₦110,000 · 37%
Sales & marketing₦75,000 · 25%
Domain, business email & branding₦25,000 · 8%
Payment setup & compliance₦40,000 · 13%
Contingency₦50,000 · 17%

2. How the business makes money

Three straightforward income sources

Small facilities

$19/month

Recurring access for clinics and diagnostic centres.
Larger facilities

$59/month

More uploads, complete reports and priority support.
Prepared reports

$100 each

A done-for-you option that can earn revenue before a subscription.

Custom pricing is available for hospital groups, HMOs and organisations that need specialised reporting.

3. What the numbers could look like

Start with the most realistic case

The base projection assumes steady outreach and two partnership channels. It is a target, not a promise.

Paying facilities by month 12

55

Monthly revenue by month 12

$1,945

Revenue collected in year one

$12,643
Base projection: monthly revenue building over year one

Other possible outcomes

Conservative

Slow word-of-mouth growth, one founder selling part-time.

Month 12

$757/month

Year one

$4,921

Base

Steady outreach to clinics plus two partnership channels.

Month 12

$1,945/month

Year one

$12,643

Ambitious

Funded outreach, hospital groups and HMO referrals.

Month 12

$4,185/month

Year one

$27,204

These projections use the prices above and assume customers build gradually during the year. Actual results may be lower or higher.

4. Why the opportunity is attractive

A useful product with low running costs

Revenue from day one

One-off prepared reports sell before any subscription, so the business earns while the recurring base builds.

Very low cost to run

Total running costs are about $150 a month, so roughly 8 small facilities cover everything.

No system change for the customer

Facilities keep their spreadsheets. They upload a file and get a dashboard, insights and a report — no software migration to sell against.

Recurring by nature

Reporting is monthly work, so a facility that uploads once has a reason to return every month.

Room to expand

The same pipeline extends to benchmarks, HMO/NHIS reconciliation and group-level reporting at higher price points.

What does the investor receive?

That depends on the agreement. The money may be structured as a repayable loan or an equity investment with a small ownership share. The amount, repayment terms or ownership percentage should be agreed in writing before funds are accepted. Returns are not guaranteed.

5. What happens after funding

Clear milestones for the first year

Month 1–2
Paid plans live with card checkout, custom domain, first 5 paying facilities.
Month 3–6
Prepared-report service scaled, 20+ paying facilities, first hospital group pilot.
Month 7–12
Benchmarks, period comparisons and HMO/NHIS reconciliation; break-even passed.

Ready to share the proposal?

Download the document or see the product output for yourself.

See sample report